One of the unfortunate aspects of Kickstarter is something known as a ‘troll pledge’, a tactic haters can deploy in an attempt to ruin a Kickstarter. Someone pledges an amount (the bigger, the better), and then, 25 hrs before the campaign ends, withdraws their pledge, giving the Kickstarter no time to make up the difference. Even worse, someone can pledge an amount, using a credit card, (again, the bigger, the better), and then cancel the credit card, meaning the Kickstarter has to pay the fees on that pledge, but is then left with no way to collect the pledge.
Does Cassie have troll pledges? Almost certainly. There are a whole lot of people who do not want to see Cassie make this film, and troll pledging is one of the things they can do to interfere with her funding drive.
There are two things we can do to mitigate against the troll pledges. One is to overfund Cassie’s kickstarter, which is already happening!
Cassie has upgraded her funding to $114K, which will allow her to host official theatrical screenings, which means the film qualifies for consideration in the Oscar race. That would be amazing! She is currently at $106K, and counting. If we can get her Kickstarter up to $125K or even better, she will be able to host those screenings, and absorb the losses from troll pledges.
The second thing we can do is collect a second pot of money that trolls can’t touch, which is what I am trying to do with my Put Milo’s Name in Lights! GoFundMe project. No one strategy is better than another. All the money I collect will go from my paypal account into hers, with no trolly hands in the pot at all.
Cassie will be on Milo’s livestream today at 6PM EST, and she will be joining me and the Ralph Retort on our Halloween Killstream on Saturday, at 6PM EST. She has a solid round of media appearances booked for the next 14 days, to hit her stretch goal of $114K.
This is an exciting time, but until the money is in the bank, it’s all just chickens, waiting to hatch.
Let’s make Cassie’s dream come true, because she’s telling a story we care about, and because Cassie’s dreams just might be our dreams, too.
Lots of love,